Horacio Ramirez

Solutions Architect & Tech Lead

Summary

Highly accomplished Solutions Architect & Tech Lead with 15+ years of experience in designing, architecting, and implementing scalable web solutions. I excel at bridging technical complexities with elegant user experiences, leading cross-functional teams, and driving end-to-end project delivery from strategic architectural design to flawless deployment and client engagement. My background in graphic and UI/UX design fuels my passion for creating intuitive, high-performance, and user-centric systems that truly exceed business objectives.

Experience

Freelance Solutions Architect & Web Developer

monocromatico, Mexico City, MX

October 2009 – Present

Delivered end-to-end web solutions for diverse clients, seamlessly integrating innovative UI/UX design principles with robust architecture, full-stack development, and CI/CD deployment to create compelling digital experiences. Key contributions include:

  • Successfully migrated numerous Drupal platforms, ensuring data integrity and enhanced performance.
  • Engineered and deployed robust CI/CD pipelines and cloud infrastructure (AWS, Azure, Linux VPS) for enhanced scalability and efficiency.
  • Developed and optimized e-commerce platforms and digital marketing solutions, driving business growth for clients.
  • Provided strategic technical consulting to non-technical business owners, translating complex requirements into actionable solutions.
UI Lead Development, Tech Lead

Indegene, GMI, Mexico City, MX

May 2022 – February 2025

Led UI development for Drupal projects, collaborating with global cross-functional teams to deliver high-quality, scalable, and responsive interfaces. Key responsibilities included:

  • Developed and optimized UI/UX workflows for modern web applications, enhancing development efficiency and user engagement.
  • Ensured strict adherence to WCAG accessibility and performance standards, significantly improving user experience.
  • Conducted rigorous code reviews and mentored junior and mid-level developers, fostering a culture of technical excellence.
  • Staying updated on front-end trends to drive innovation.
Tech Lead Web UX/UI & Development

Gonet Mexico (Orion Innovation), Mexico City, MX

January 2019 – May 2022

Defined and implemented strategies to address complex technical, creative, and usability challenges. Collaborated with UI/UX and development teams to deliver seamless solutions. Key achievements include:

  • Architected and launched a Drupal+React/Next.js decoupled web solution for Starbucks LATAM, improving scalability and user experience.
  • Provided technical leadership for Grupo Salinas' BAZ Superapp, coordinating with over 500 stakeholders to ensure successful integration and delivery.
  • Supported pre-sales efforts for Starbucks UK, including technical proposals and documentation, demonstrating strong client-facing and business development skills.
  • Mentored junior team members and enhanced team capabilities.
Sr UX/UI Designer & Sr Drupal Engineer

Gonet Mexico, Mexico City, MX

January 2017 – January 2019

Delivered front-end development and design solutions for key accounts, including Pfizer, Aeromexico, and Starbucks LATAM. Responsibilities included:

  • Conducted in-depth UX research, prototyping, and system architecture design, directly influencing product direction and usability.
  • Developed and maintained high-performance Drupal-based web projects.
  • Enhancing cybersecurity for corporate Drupal projects.
Full Stack Developer

Gonet Mexico, Mexico City, MX

October 2015 – January 2017

Built and maintained responsive Drupal-based websites, focusing on performance optimization, security, and best practices. Worked extensively within the Pfizer Drupal ecosystem.

Designer & Front-End Drupal Developer

Sensis Agency, Mexico City, MX

December 2012 – October 2015

Collaborated on agile teams to deploy and maintain Drupal-based sites for clients such as LA Care, United Health Care, and San Diego Gas and Electric.

Education

Bachelor’s Degree in Graphic Design (2009)

Universidad de Guanajuato, Guanajuato, MX

Skills & Tools

  • Solutions Architecture & System Design: System Design & Integration, Scalable Web Architectures, Microservices & Decoupled Architectures, Technical Consulting, Requirements Elicitation.
  • Cloud & DevOps: Cloud Architecture (AWS, Azure, Linode), CI/CD Integration & Deployment (Github Actions, Gitlab, Azure Devops, AWS Code Pipeline).
Web Development (Full-Stack):
  • Front-end: HTML, CSS, SASS, JavaScript, jQuery, React, Angular, Vue, Next.js.
  • Back-end: Drupal (6 to 11), PHP, Symfony, Laravel, .Net, Django, RoR.
  • Creative & UI/UX Design: UI/UX Strategy & Execution, Prototyping, Wireframing, User Research, Information Architecture, Interaction Design (Figma, Adobe XD, Sketch).
  • Performance & Quality Standards: Performance Optimization, Web Accessibility (WCAG, WAI-ARIA), Security Best Practices.
  • Project Management & Leadership: Agile Methodologies, Team Leadership, Mentoring (Jira, Trello).
  • Analytics: Advanced Implementation Analytics (Google Analytics, Google Tag Manager, Goat Counter).
  • AI Tools: AI-Powered Development (ChatGPT, Copilot, Claude, Gemini, Cursor).